10,000 in One Press Conference

Thursday, 13 October 2011

ISANG LITRONG LIWANAG BREAKING THROUGH TRADITIONAL NGO EFFORTS, USING THE SOCIAL NETWORK TO REACH MILLIONS

Manila, Philippines – What started out as a small project headed by My Shelter Foundation’s Executive Director Illac Diaz in a small pilot community at San Pedro Laguna where “Mang Demi Solar” lives, Isang Litrong Liwanag has now turned into a viral campaign, spreading across the Philippines and the world, lighting up thousands of homes with a simple formula; used plastic soda bottles, water, bleach and pure Filipino ingenuity.

As the project grows bigger, Isang Litrong Liwanag doesn’t stop at traditional NGO campaigns and efforts. Can an NGO with limited resources and personnel help a million beneficiaries without a multimillion infrastructure? Never before has reaching out been more powerful with viral appropriate technologies and social media where volunteerism and self empowerment of the grassroots has become possible. The project now has launched its improved website with a touch and twist of a distinctly Filipino culture. Entertaining not only local but also international audience, the new website aims show pure Filipino ingenuity mixed with fun and ease of use to keep web visitors coming back.

Another twist to the Isang Litrong Liwanag campaign is its newly released music video with the project’s official song. Performed by Rock Artist Raimund Marasigan and Aia de Leon, this rock song shows the realities a typical Filipino family goes through and the impact of a simple technology in improving their day to day living. With a beat that’s surely enticing to all generations, this song aims to unite the Filipino communities to move towards lighting more homes.

A WORLD RECORD

These two non-traditional efforts are all part of the foundation’s kick off towards that aim to set world record on the 30th of November. Partnered with the Rotary Club District 3830 and the Armed Forces of the Philippines, Isang Litrong Liwanag is set to light up 10,000 homes from 30 communities in 17 cities in one day.

In line with this, two grand events are to happen in Cagayan De Oro and Manila. On the 28th of October, at least 2,000 runners in full super hero costume are joining a Halloween Run in Cagayan De Oro. The following day, October 29, adobo Magazine will be holding its grand annual run, adobo Run After Dark 2011, with runners, again, joining in extravagant costumes. The adobo Run granted Isang Litrong Liwanag as the beneficiary of the event. This huge gathering of runners ends with a night party and fireworks. These two big events aim to raise awareness and jumpstart the green revolution on the 30th of November.

My Shelter Foundation’s Executive Director Illac Diaz believes that with all the foundation’s efforts, it is the Filipino’s story that should always surface and be known around the world. With simple technology, ingenuity, and groundbreaking efforts, Isang Litrong Liwanag is ready to shout to the world the strength of a truly Filipino green revolution.